Case Study:
FedEx Super Bowl Sweepstakes Campaign
Project Overview
FedEx's goal was to drive incremental revenue and volume during peak shipping season. I crafted a compelling visual story that positioned small and medium businesses as teammates with FedEx, competing for the ultimate prize—a trip to Super Bowl LVIII in Las Vegas.
The Challenge
Create an engaging campaign that would motivate FedEx's SMB customers to increase their shipping volume during the competitive holiday season while reinforcing the partnership between FedEx and their business customers.
The Solution
I developed a comprehensive visual identity centered around teamwork and competition, featuring authentic business owners and FedEx team members. The campaign emphasized the partnership aspect with the tagline 'You call the plays. We'll run the routes,' positioning FedEx as the reliable teammate that helps businesses succeed.
My role:
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Lead concept designer
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Lead landing pages designer
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Lead email campaign designer
Key results:
13%
increase in incremental shipping volume
7%
increase in incremental revenue
200K+
unique visitors to landing page
44%
email open rate, exceeding client goal
27.2M
digital impressions
50%
increase in registrations from previous campaign
