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Growth Educational Services Website Design

GES_mockup.png

Project Overview

This client provides speech therapy, AAC support, infant stimulation, socialization, and independent living skills for individuals at every stage of life, from birth through adulthood. With a mission of “committed to cultivating community and fostering individual growth throughout every stage of the lifespan,” they needed a website that reflected their professional yet welcoming approach. Their old site was difficult to navigate and didn’t match their level of care. They came to me to create a modern, user-friendly website with bold colors, clean design, and a fun, approachable feel, including custom features like a language toggle for their Spanish-speaking audience.

My role:

  • Web designer

  • SEO 

The Challenge

The previous website was outdated and difficult to navigate, with hidden menus and a static home page that offered very little information. Both English and Spanish content appeared on the same page, creating a cluttered and confusing experience. Parents and adults visiting the site needed to quickly find services relevant to their needs and clear next steps, but the old layout didn’t guide them effectively — making it challenging to drive engagement and conversions.

The Solution

I designed a clean, intuitive site that highlights services with custom icons, bold colors, and engaging visuals to encourage visitors to explore. A new language toggle made it seamless to switch between English and Spanish, while warm photography featuring infants, children, and adults added personality and life to the site. To build trust and connection, I encouraged the founders, Vanessa and Stephanie, to take professional headshots and developed personalized bios for the “About Us” page. The final design gives users a smooth, accessible experience and positions the company as a trusted partner for families and individuals seeking support.

Below is the "before." This was their entire home page.

GES_Before.jpg

And the "after" below. 

GES_HOME.jpg
Carolina Salcedo

Strategic Designer • Visual Storyteller • Results-Driven Creative

Available for new projects.

© 2025 Carolina Salcedo

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